April 25, 2018

How Capriotti’s Became the Tech-Driven Restaurant of the Future

Roughly one-quarter of consumers say technology options, like online ordering and rewards apps, factor heavily into their choice of restaurants. This is up from the nearly one-fifth of consumers who said the same in 2016 – underscoring that consumers increasingly see technology as a necessity, rather than a luxury, when dining out.

For many restaurants, this change in consumer preferences is unnerving, prompting restaurateurs to scramble for ways to quickly integrate technology into their customer experiences.

Luckily for Capriotti’s, we’ve been leveraging technology for years to put the fast in fast-casual – so our guests can have the delicious sandwiches they crave whenever, however and wherever they want. Here are some ways we live up to our moniker as “the tech-driven restaurant of the future”:

Rewarding Loyalty

After decades of making high-quality, crave-worthy sandwiches, we’ve understandably developed quite a ravenous fan base – who we’ve lovingly dubbed CAPAddicts. For a while, however, we couldn’t find a way to properly thank everyone for their loyalty. Cue the development of our CAPAddicts Rewards app, which lets our fans earn free subs, access special offers and read the latest Capriotti’s news.

Not only is this a great way to show appreciation for our most loyal customers, it gives us a direct connection to our guests and drives regular store visits. It also improves the customer experience by collecting valuable insights about the extended Capriotti’s family – our wonderful guests.

Going Mobile

Nashville Capriotti's sandwich franchise interior

Recently, our brand debuted its first pick-up window, and we’re now rolling out an entirely new store prototype conducive to online ordering and pickup. After the double-digit sales growth  we’ve seen by offering delivery and catering through third-party services, we’re excited to see our online sales initiatives take off, as customers increasingly use the internet to order their favorite foods.

The new store prototype and pick-up windows cater to this demand by allowing our guests to order their sandwiches online or by phone. They can pay virtually or upon pickup and then retrieve their sandwiches at the drive-thru window – without ever leaving their cars.

Improving Operations

Even though the customer is king, we’re also constantly updating internal technology to improve operations and make life easier for our franchise partners. We recently implemented an improved point-of-sale system that integrates:

  • Inventory management
  • Recipes
  • Sales data
  • Store schedules
  • Labor costs

This way, our franchise partners can keep track of sales and maintain smooth and efficient operations, while making a nice profit. Our automation system also integrates third-party delivery and catering options, so our franchise partners can enjoy an impressive sales boost without having to set up these partnerships on their own.

For years, we’ve worked closely with the largest technology firms in the industry to beta test our systems – ensuring we’re on the cutting edge of technology advancements. From more convenient delivery options to smoother operations and faster service, we’re always on the lookout for ways to improve the customer – and franchise partner – experience.

To learn more about franchise opportunities with an advanced, forward-thinking brand, contact us at 702-374-4746 or bruce.evans@capriottis.com.