Social Media Marketing Intern

Capriotti's Sandwich Shop, Inc. is looking to fill a part-time internship developing and executing social media marketing strategies. This role includes communicating with consumers in social networks, message boards, Internet forums, as well as with bloggers and journalists. Strong written and verbal communications skills an absolute must, along with familiarity of social media communities and new social media trends.

The Social Media Marketing Intern should have the capability to work both at the Capriotti's Support Center in Las Vegas and remotely (from home), and should have a college degree or be currently enrolled in college with a focus on marketing, communications, or related field.

The ideal candidate should:

• Knowledge and passion for Capriotti's Sandwich Shop's product offering
• Be charismatic and outgoing
• Be web savvy and have experience using and communicating in social networks, blogs, and content sharing communities including Twitter, Facebook, Myspace, YouTube, Flickr, Blogger, etc.
• Possess strong writing skills and be able to provide samples of previous work
• Be a quick learner, able to take the reins on a project with limited guidance
• Be energetic, and charismatic, with the desire to interact with others online
• Knowledge of latest social network, blog, and websites trends
• Have knowledge of the quick service restaurant industry
• Have their own remote internet access with telephone, IM, and email interaction.

Responsibilities:

The Social Media Marketing Intern will be called upon to assist in communicating and distributing marketing messages related to Capriotti's. Responsibilities will include:

• Help develop and execute a comprehensive social media marketing plan
• Message Board/Forum Outreach - You will communicate with members of food, restaurant and related message boards and forums
• Social Network Outreach - You will reach out to administrators of social network groups and profiles to distribute marketing messages (Facebook, YouTube, Myspace, Flickr, Twitter, LinkedIn, Ning, Hi5, Skyrock, Piczo, Bebo, etc.)
• Blogger/Website Outreach - You will be responsible for working with our PR firm to reach out to popular blogs and websites to encourage Capriotti's buzz.
• Brand Evangelist Monitoring - You will indentify community members that are especially enthusiastic about the product or brand, and garner feedback and incentivize them when necessary
• Incentives - You will offer bloggers and community members incentives including coupons, gift cards, etc. through sweepstakes and promotions
• Monitor Conversations - You will monitor online conversations and manage brand reputation in targeted communities and respond to questions, compile feedback, determine consumer trends, etc. to be translated to English and reported to agency and clients

Compensation

• $10/hour
• Travel expenses paid (if required for the project).
• Additional technologies, software, upgrades, etc. (beyond position requirements indicated above) will be paid for or provided (if required for the project).

Qualified candidates please submit the following:

• Resume
• Cover letter with a description about why you are the right fit for this position
• Weekly work availability (i.e. 5 hours per week, 10 hours per week, etc.)
• List of social networks you currently use