Position: Director of Marketing

Founded in 1976, Capriotti’s Sandwich Company is a multiple award-winning specialty sandwich retailer with more than 70 company-owned and franchise locations in eleven states across the U.S. This is an excellent opportunity to work for a rapidly expanding company.

Responsibilities:

• Develops and executes national marketing plan in support of organizational strategy and objectives.
• Ensures marketing strategies are integrated, innovative with a focus on leveraging digital and social media to promote consumer engagement.
• Develops and revise as needed Grand Opening and Local Store Marketing (LSM) tool kits for Capriotti’s restaurants.
• Create and administer training curriculum on the LSM tool kit that will help educate and empower our managers to successfully utilize the tools and resources the department provides.
• Directs implementation and execution of marketing and customer service policies and practices.
• Ensures marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with company needs.
• Provides leadership and support for the design, development and implementation of products and services.
• Oversees, directs, and performs market research, competitor analyses and customer service and retention monitoring processes and initiatives.
• Builds, develops and manages marketing team capable of carrying out marketing strategies and campaigns.
• Directs marketing department including development and distribution of all marketing collateral.
• Performs other related duties as assigned.  

Job Qualifications

• 5-7 years experience in fast-paced marketing/production related field, restaurant or retail environments required.  Franchise experience preferred.
• 1-2 years’ experience working with social media strategies and metrics
• Experience with managing social platforms, email marketing (utilizing such tools as Fishbowl, CRM database, Google Analytics) preferred
• An outside the box creative mindset
• Bachelor’s degree in Marketing or equivalent field required. MBA preferred.
• Demonstrated success in creating and implementing Local Unit Marketing campaigns.
• Demonstrated success with creating and cultivating relationships with local unit operators.
• Strong written, editing, proofreading and oral communication skills; attention to detail with an ability to meet tight timelines while maintaining a positive attitude.
• Intermediate skills in MS Word, PowerPoint and Excel
• Proven knowledge of printing and other creative development and production processes.
• Strong organizational, planning, and time management skills with ability to prioritize multiple/competing projects and assignments. 

The above statements are intended to describe the general nature and level of work being performed by this position. They are not intended to be construed, as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Capriotti’s reserves the right at its sole discretion to amend its policies, programs and/or guidelines, including the contents of this job description, at any time without prior notice.

Salary Commensurate with Experience
Your resume and information will be kept completely confidential.